Gaya APA
Kotler, P.
(2012).
Marketing Management
(
14th ed.)
.
Upper Saddle River, N.J.:
Prentice Hall / Pearson.
Gaya MLA
Kotler, Philip.
"Marketing Management".
14th ed.
Upper Saddle River, N.J.:
Prentice Hall / Pearson,
2012.
Text.