Gaya APA

O\'Guinn, T., Richard, I, A, C, T, I, S. (2009). Advertising and integrated brand promotion . Ohio: Ohio: South-Western, 2009.

Gaya MLA

O\'Guinn, Thomas., Richard, I., Allen,, Chris, T, II., Semenik,. "Advertising and integrated brand promotion". Ohio: Ohio: South-Western, 2009, 2009. .