Gaya APA

Swanson, C, P., David, I, B, E, E, I, B, M. (1985). Marketing handbook . Illinois: Illinois: Dow Jones Irwin; 1985.

Gaya MLA

Swanson, Carl, P.., David, I., Bobrow,, Edwin, E., II., Bobrow,, Mark. "Marketing handbook". Illinois: Illinois: Dow Jones Irwin; 1985, 1985. Text.