Gaya APA

, ., Buskirk, R, H. (1970). Principles of marketing the management view . New York: New York: Holt, Rinehart and Winston; 1970.

Gaya MLA

, ., Buskirk, Richard, H.. "Principles of marketing the management view". New York: New York: Holt, Rinehart and Winston; 1970, 1970. Text.